This is the first time a major international football tournament will be played with Fairtrade footballs. The Homeless World Cup 2016, taking place in Glasgow from 10-16 July, is sponsored by Bala Sport and Scotmid Co-operative, providing the tournament with their Fairtrade match balls. Alexandra Black, Homeless World Cup sponsorship manager said: “Securing this partnership ensures, critically for us, that every game at the Homeless World Cup will be played using a Fairtrade ball, illustrating an important part of the ethos of the tournament.”
64 teams from 52 countries will be competing in the tournament this year, with 512 players on a journey to create a better life for themselves. However, with the tournament playing all of its games with Fairtrade footballs, those involved will also be creating a better life for someone else. With the 10% Fairtrade Premium, the workers in Bala Sport’s factories and hand-stitching centres in Pakistan have received free eye tests and subsidised glasses, together with other projects the Premium has helped to fund, improving the daily lives of entire communities.
The Homeless World Cup aims to change the lives of those who are struggling because of poverty, isolation and other issues associated with homelessness. Street Soccer Scotland is one of the Tournament’s national partners, and is in charge of coaching the Scottish team taking part in the Homeless World Cup. The founder of the organisation, David Duke, says their mission is: “to provide opportunity and build hope.” This can certainly be realised in the Tournament, not least because of the opportunity and hope given to those making the balls we play with.
The Homeless World Cup is a great example of a sport event that aims to bring people together, and empower those struggling with poverty related issues. This year they have taken it a step further by also supporting those making the equipment we play with, showing that their reach is not limited to those participating in the Tournament itself.
If you cannot make it to Glasgow, STV will show live matches daily, so everyone can cheer on the participants. SFTF will also be featuring tournament related news on our social media.
Good luck Team Scotland! Let’s all enjoy the fair play!