Tom’s Fairly Long Ride for Fair Trade images

Tom’s Fairly Long Ride for Fair Trade

Job well done: Tom Morton (left) shakes hands with Andy Steven of Promote Shetland at the Muckle Flugga shore station on Unst, Scotland's northernmost point

After 450 arduous miles, broadcaster and keen amateur cyclist Tom Morton crossed the finish line in Unst, Shetland, on 20 June at the end of an epic cross-country cycle ride for Fair Trade.

Mull2Muckle: Scottish End-to-End or Tom's Fairly Long Ride began 11 days earlier in Mull of Galloway. The aim was to cross Scotland from its southernmost to northernmost point, promoting the Scottish Fair Trade Nation campaign and checking in with people in Fair Trade groups who believe, like Tom, that the choices we make in what we buy can help eradicate global poverty.

Along the way he helped launch the new Scotland Fair Trade Guide.

When he's not cycling for Fair Trade, Tom hosts a radio show that goes out nationally and internationally every weekday on BBC Radio Scotland. Now out of the saddle (and, hopefully, feeling the benefits of a hot bath and a glass of whisky), Tom is thinking through what his journey across Scotland meant. We'll be reporting his conclusions but, for now, you can read Tom's account of his Fairly Long Ride as it happened in his blog.