The World Fair Trade Organization (WFTO) Label – the first international label that guarantees Fair Trade Organisations operating in any part of the supply chain, from producers to retailers – has been presented at Frankfurt Messe on 13 February, 2016. The WFTO label meets the ever-growing consumers’ demand for a more trustworthy scheme in the international market, which guarantees that handicraft products are produced and traded according to ethical and Fair Trade standards.
Creating opportunities for economically disadvantaged producers, transparency and accountability, payment of a fair price, no child labour or forced labour, long-term trading relations, gender equity and women’s economic empowerment, freedom of association, good working conditions, capacity-building, and respect for the environment are the principles of Fair Trade that organizations should adhere to in order to comply with the Guarantee System and use the WFTO label on their products. The label can be put on packaging or tags of handicraft and food products as an assurance that the products are produced and/or traded by guaranteed Fair Trade Organisations whose practices are checked against these 10 Fair Trade principles globally acknowledged.
Based on more than 50 years of experience on Fair Trade, the new WFTO label represents an important step towards the recognition that an alternative economic model, more humane and sustainable at different levels, is actually possible. By buying products carrying the new WFTO label, traders and consumers can make a concrete contribution to create a more just world, to help fight poverty, social injustice and discrimination, to support economically disadvantaged small producers, and to promote the rights of people and respect for the environment.
Today, more than 50 Fair Trade Organisations are already guaranteed and can use the WFTO label. More than 230 in over 70 different countries are underway.